Body wraps and body wraps treatments are widely touted as a cellulite removal remedy. By nature this starts out on shaky footing as there is no such thing as “cellulite”.
The word was made-up several decades ago in a European beauty spa to give an identity to the dimples and shadows which was (and still is) prevalent on the lower bodies of many women.
The rest of this article will show you how these treatments are based on misleading information and provoke women to take a chance, while spending a lot of money & taking a health risk while doing it.
For example, here is an ad we found on a local deal-a-day coupon publication. We’ve removed the names of the specific business and the owners. Notice the clever but very sneaky use of wording they employ to hook the unsuspecting women.
Autumn might be the toward the end of the year, but it’s also a time for new beginnings. Cast off those extra inches with today’s deal from (BEAUTY SPA NAME) Pay $99 for two (DEVICE NAME) Far Infrared Body Wrap sessions (a $230 value).
In each of these one-hour treatments, you’ll burn 900 to 1,400 calories and reduce the appearance of cellulite while enveloped in heated and restorative technology. With more than 12 years of experience in the industry, owner (SPA OWNER’S NAME) strives to help her customers lose weight in a stress-free environment.
Start out this fall on the right foot with a safe and effective treatment that will make you look and feel fabulous.
Want more? Check out (BEAUTY SPA NAME) on Facebook.
An absolute joke and an insult to the intelligence of today’s woman. And here’s why:
There are many variations of body wraps ranging from tight plastic wraps to heated body zip-up bags (like a torture version of sleeping bags).
There’s no question, some of these can be beneficial. For example, the herbal/sea-weed body wrap can be great for skin care and skin feel. They are also a good way to relax and help reduce stress, temporarily.
But none of these have the ability to get rid of the appearance of cellulite. Furthermore, they can be extremely dangerous and they can make cellulite look even worse.
Here’s an expose which was featured on ABC-News.
Wrapped in Big Promises
Body Wraps Come With Many Strings Attached
NEW YORK, July 26th — Body wrap spas offer the allure of shedding inches off your waistline and are an increasingly popular beauty procedure. But critics say the only thing you’re guaranteed to lose is money.
Consumer correspondent Greg Hunter found the mummy-like procedure might not live up to its promises. Furthermore, the Food and Drug Administration Web site says body wraps can be dangerous.
One spa that offers the body wraps, Suddenly Slender Body Wraps, boasts that body wrappers can get a trimmer body by getting it wrapped with bandages soaked in minerals. Its ads guarantee that body-wrapped patrons will lose 6 to 20 inches from various body measurements in their first one-hour wrap.
“It’s not uncommon to take someone down a dress size or two in two weeks,” said Victoria Morton, who founded Suddenly Slender and says she has 1,300 franchises worldwide. But experts say the wraps can cause severe dehydration and circulatory problems.
“It’s all pseudo-scientific gobbledygook,” said Dr. Victor Herbert, a doctor at Mt. Sinai Veterans Research Center who is also on the board of Quackwatch, an organization that debunks false medical claims. He says any weight loss, or smoothing of the skin that results from getting a body wrap is temporary, because it is water loss.
Doctor Claims Wraps Dangerously Dehydrate
“Be 6 to 20 inches slimmer today by dehydrating yourself? Sure,” Herbert said. “And you can also kill yourself … because you can throw somebody into what we call hypovolemic shock. That’s low blood volume shock by dehydrating you.”
But Morton insists the wraps do not just remove water.
“It’s the waste! The stuff that builds up in the body and makes us old and makes us tired and quite frankly, makes us sick,” she said.
One of Morton’s operations came under legal scrutiny several years ago. In 1998, the Texas Attorney General’s office said that one of Morton’s Texas franchises made false and misleading representations. Morton agreed not to make unsubstantiated medical claims, and paid a $35,000 fine to the state of Texas, without admitting any wrongdoing. (This happens frequently still. Just look at your local advertisements for these services. The problem is so widespread it is simply impossible for governing agencies to control the sheer volume of fraudulent advertising.)
Ann Schmid, a Good Morning America intern, and Cheri Knoy, a tourist from Plano, Texas, volunteered to test the wraps for Good Morning America’s investigation.
At her New York City location, Morton demonstrated how a body wrap is supposed to work on Schmid and Knoy.
Schmid and Knoy were wrapped up like mummies, and danced to a Richard Simmons video as part of the exercise portion of the wrap. While wrapped, they were told to tighten their muscles. (Yes – very, very ridiculous.)
“Special Formula” Does the Trick
“Pull your stomach in hard,” Morton instructed the body-wrapped patrons. She says the wraps are soaked in a secret mineral solution.
“It is the formula, the Suddenly Slender formula, that makes this work,” Morton said. ( ONE BIG LIE )
Both Schmid and Knoy were worried that wrapping their bodies so tightly they could be risking their health. But Morton assures her clients there is no need to worry, and a week after the wrap, both Schmid and Knoy were fine.
Morton claims she has done millions of wraps without any problems and denies there is a health risk.
“This not only does not dehydrate you, it will re-hydrate someone who is dehydrated. It’s good for you,” Morton said. “This is a safe … non-invasive [procedure] and I’ve wrapped babies.”
Morton’s clients must exercise for an hour while tightly wrapped. Bags on the hands and feet fill up with liquid and are emptied repeatedly. (SICK)
Morton took before and after measurements and claims both and Schmid and Knoy lost at least 6 inches each. She says the initial inches lost during the hour-long body wrap will stay off, provided the body-wrapped patrons participate in a diet and exercise program that she provides. ( Deception and More Lies )
A Matter of Inches (Not)
Morton says Schmid lost almost 3 inches from her waist. ***But after looking at the videotape, Hunter found a big discrepancy: the before measurement was taken just above Schmid’s belly button. The after measurement was taken several inches above.*** (Sleazy Trick to Fool Customers)
The next day she went back to Suddenly Slender to have them remeasure, and there was no change in Schmid’s waistline.
Also, looking closely at some of the before measurements on videotape, Hunter found that Morton measures with her finger behind the tape, creating slack and a bigger measurement. On the after measurements, Morton’s finger is above the tape, and it is pulled tightly, so the measurement is smaller. (Dirty and Low-Down Tactics)
Morton refused to comment on the measurements, and the owner of the New York franchise, Liz Adams of New York Body Wraps, accused Hunter of playing games with the measurements.
Meanwhile, the body wrap volunteers questioned the wraps’ effectiveness.
“She said I lost 3 extra inches in my waist,” Schmid said. “But there’s definitely not 3 extra inches in my skirt. It’s not falling down. It’s still sitting nicely up on my waist.”
Knoy believed she “may” have lost a couple of inches, but wasn’t sure.
But Dr. Herbert says any weight loss is temporary, and the only thing customers will surely lose is the $125 they paid for the wrap. Those who get body wraps take a risk. The only way to lose inches, dimples and shadows, he says, is through targeted gentle toning exercises …
Dr. Herbert sums it all up very nicely there. But the key to remember is this…
Since the body wraps dangerously pull excessive amounts of water from the body, the skin has even less of firm support base under it – and because of that, any woman with the dimples and sagging ripples we call cellulite, will have even more shadows and dimples with saggy, droopy skin.
Not a pretty sight and not a good feeling.
There’s only one way to reverse the cause of cellulite dimples, shadows and ripples. When you tone, firm and lift the muscles which sit under the cellulite zones – the muscles then gently push outward against the skin layer – smoothing it out and giving it a tightly toned look.
Simple and real – it just takes a little bit of targeted work on your part.